Real-World Examples of Business Digitalization
USE CASE | NONEWHITE
Digitalizing a business idea from scratch
Nonewhite was born as a business idea. Blanca wanted to bring consulting and interior design into the online world. At DataSwell, we guided her through the digitalization process, helping transform a conceptual vision into a solid, elegant, and functional digital presence.
View Website: nonewhite.com
ARCHITECTURE
We define the digital architecture, set up the server, purchase the domain, and configure the website editor using WordPress and Elementor.
DEVELOPMENT
Responsive web development for all devices, taking care of every detail to preserve Nonewhite’s essence and personality.
CLIENT ACQUISITION
Integration of custom forms to capture new clients. Implementation of rules and automations for form management.
LAUNCH
We went live after thorough testing and final refinements.
We also provided social media support and guidance to strengthen online positioning.
Business digitalization strategies applied at Nonewhite
From offline to online
We transformed a value proposition that is usually tied to a physical space into a clear, functional website aligned with the brand’s aesthetic universe.
Accessibility & reducing entry barriers
Nonewhite is now discoverable and reachable 24/7, with key information structured for a smooth and intuitive visitor experience.
Scalable & adaptable content
The site was built to grow with the brand, ready for future integrations like social media, a dynamic portfolio, or even e-commerce.
USE CASE | SOCIAL MEDIA MANAGEMENT
Social media growth strategy for a visual artist
After designing and developing her website, Carmen needed to communicate its launch in a coherent and effective way. Her visual universe is very distinctive, and the challenge was to translate that artistic language into social media while maintaining consistency with the brand book and all the visual work done so far. In addition, Carmen not only wanted to announce her new website but also consolidate her online presence and continue growing on platforms like Instagram.
At DataSwell, we took charge of defining and implementing the digital launch strategy. We designed visual assets and key messages adapted to her channels, carefully ensuring that the announcement reflected her artistic style and sensitivity. We created a smooth narrative between the website, the content, and her community.
Following the launch, we continued managing her social media with a strategic focus:
Maintaining a polished aesthetic consistent with her website and artwork
Publishing content that showcases the creative process, the artworks in context, and special editions
Running targeted actions to increase reach and connect with new audiences interested in contemporary art
LAUNCH COMMUNICATION
Planning and execution of a dedicated campaign to announce the new website, aligned with the project’s aesthetics and narrative.
STYLE & VOICE DEFINITION
Translation of the brand book and visual identity into social media. We defined the tone, rhythm, and visual style to create coherent communication.
POSTING STRATEGY
Design of a content system with different types of posts (artworks, processes, special editions, etc.), including visual creativity and copywriting.
SOCIAL MEDIA MANAGEMENT
Active maintenance of her profiles: planning, design, copywriting, scheduling, and performance analysis to ensure a consistent and professional presence.
USE CASE | SERVICE SECTOR COMPANY
E-Commerce Implementation and Workflow Optimization
A service sector company came to DataSwell with a clear challenge: implementing e-commerce on their website to offer services online and professionalize their client acquisition and management process.
At DataSwell, we supported their team in implementing digital solutions tailored to their internal workflows: simplifying processes, connecting key tools, and automating repetitive tasks.
DIGITAL OPERATIONS
Analysis of internal processes and tools in use. Optimizing the digital ecosystem to improve operational efficiency and reduce friction is key to successful business digitalization.
E-COMMERCE & ORDER MANAGEMENT
Deployment of a simple online store to channel digital products, bookings, or services. Integration with the CRM and automation of notifications and orders.
CRM & CLIENT MANAGEMENT
Implementation and integration of a CRM tailored to their sales workflow. Segmentation, interaction history, opportunity tracking, and data centralization.
SOCIAL MEDIA MANAGEMENT
Design of a content system that ensures a consistent presence without adding extra operational effort.
Digital strategies implemented in the project
Digitalization of internal processes
We transformed manual tasks into automated workflows and connected scattered tools to reduce management time.
Clear business overview
The new CRM made it possible to visualize the status of clients, opportunities, and key processes in one place.
Optimized online presence
With automated social media management and a functional e-commerce, the company gains visibility and improves the end-user experience.
USE CASE | PRINTING SOLUTIONS
From manual collection to a strategic, data-driven vision
In this project, the team needed an efficient way to centralize and analyze customer satisfaction data (NPS), since up until then responses were managed manually across multiple files, making tracking difficult and slowing down decision-making.
At DataSwell, we designed an automated solution that connects digital forms with SharePoint and Power BI, allowing real-time visualization of results, segmentation by center or type of visit, and the detection of improvement patterns with just one click.
PROCESS ANALYSIS & AUTOMATION
We evaluated the manual feedback management workflow and designed a system that automates the collection, storage, and visualization of NPS data. This optimization reduced operational effort and errors, improving the efficiency of analysis.
DYNAMIC VISUALIZATIONS IN POWER BI
We built a dynamic dashboard to explore NPS results by country, center, visit type, or audience segment. Open-text feedback was also integrated for qualitative insights, everything available in real time.
INTEGRATION OF SOURCES & DIGITAL FLOWS
By linking digital forms, SharePoint, and Power BI with Power Automate, we built a seamless, secure, and scalable data ecosystem; giving the team real-time information access without relying on technical support.
CONTINUOUS IMPROVEMENT SYSTEM
More than reporting, the dashboard drives action: helping teams spot patterns, focus on improvements, and track feedback evolution in real time, transforming NPS into a true strategic engine.
Digital strategies implemented for Printing Solutions
Tool Integration
By linking digital forms, cloud storage (SharePoint), and Power BI with automated workflows, we created a unified and secure data ecosystem, eliminating manual work and ensuring real-time reliability.
Strategic Visualization
We designed an interactive dashboard that translates NPS data into clear insights. It allows trend analysis by market, center, or type of visit, and also provides access to qualitative comment analysis.
Automation for Smarter Decisions
From collection to visualization, we automated the full process; giving teams real-time access to results and the context they need to make quick, strategic decisions.
Why you’ll love working with us
Tailored solutions
Ask for what you need, when you need it. Add as many tasks as you want to your backlog and we’ll tackle them one by one. Is something urgent or needs priority? Just tell us and we’ll adjust.
Top-level professionals
Our team is made up of experts in product management, development, data analysis, and UX/UI design. We truly listen to your needs and deliver high-quality solutions.
On-time delivery, always
We take deadlines seriously. If we commit to a date, we deliver. No excuses.
Clear, professional communication
We communicate directly, professionally, and effectively. No confusing documents or half-baked messages, every interaction brings clarity to the project.
Detailed documentation
We provide user guides to help you understand and self-manage your projects and the tools we implement. You’ll also find useful articles on business digitalization in our blog.
Seamless tool integration
Invite us to your Slack, Notion, Basecamp, or wherever you work. We adapt to your workflow so everything runs smoothly without friction.
Business digitalization in one click
Tell us your needs and we’ll get started. That’s how simple business digitalization can be.
Transparent pricing, no surprises
We design a personalized budget for your project, tailored to your real needs. Once approved, we commit to meeting the agreed objectives with no deviations or hidden costs.
We also offer monthly subscription plans so that, after implementation, you continue to have our support for maintenance, improvements, and ongoing updates.
We scale with you / No contracts or commitments
Grow at your own pace. You can cancel anytime, with no long-term obligations.